OpenAI Pushes Custom GPT Store Launch to 2024 Amidst Internal Shakeups

Ronik
By Ronik | 2 min read
Last updated: November 13, 2025
OpenAI Pushes Custom GPT Store Launch to 2024 Amidst Internal Shakeups

December 2, 2023: OpenAI, the pioneering company behind ChatGPT, has announced a delay in the launch of its much-anticipated custom GPT store.

Originally set for release in late 2023, the launch is now rescheduled for early 2024.

This development was revealed in an internal memo obtained by Reuters.

The custom GPTs and their dedicated store, first introduced at OpenAI’s developer conference in November, represent a significant step in the evolution of AI assistants.

These custom GPTs are designed to perform various real-world tasks, such as booking flights, and offer a unique opportunity for users to share and monetize their AI creations.

custom gpt

However, the decision to postpone the launch comes in the wake of significant internal changes at OpenAI. Most notably, the company experienced a surprising turn of events with the ouster and subsequent reinstatement of CEO Sam Altman.

This leadership turbulence reportedly led to threats from employees to leave the company, indicating a period of unrest within the organization.

Despite these challenges, OpenAI remains committed to refining the GPTs based on customer feedback. The delay is seen as a strategic move to ensure the quality and effectiveness of the custom GPTs when they eventually hit the market.

While the delay might be a setback for enthusiasts eagerly awaiting the custom GPT store, it reflects OpenAI’s dedication to delivering a polished and user-centric product.

The extra time is being used to enhance the GPTs, ensuring they meet the high expectations of users and developers alike.

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